KIA ROBO DOG

This packaging was created to drive loyalty and brand affinity among Kia owners by capitalizing on the popularity of Robo Dog, Kia’s fully-charged companion, that made its first appearance alongside the all-new Kia EV6 in a 2022 Super Bowl spot. Two versions were created to accompany a Robo Dog bobble head gift that was given to Kia owners. Responsible for design and layout within Kia’s brand guidelines.