art director + designer
From a highly regarded media company, to a well-rounded agency; I’ve helped bring brands to life with strategic design and innovative solutions. Collaborating with directors, editors, photographers, and writers has allowed me to create some top-notch work, and build some pretty awesome relationships along the way. I have a passion for blending beautiful imagery, typography, and design aesthetics together, to help tell a story or deliver a message.
When I’m not at my home office, I’m usually running my two boys to soccer, or trying to sneak in a quick round of golf somewhere. If you’re looking to collaborate on purpose-driven projects, or talk about how amazing the movie Point Break is, please get in touch.
Experience
Senior Art Director, Hudson Rouge, 2024 - Present
Working with the marketing and communications team to create all things Lincoln Motor Company. Creating desire for luxury brands through strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity.
Art Director, Latcha, 2020 - 2024
Worked on Ford and Lincoln accounts, specializing in Ford Performance Parts, Accessories, Fleet vehicles, International and Domestic brochures. Directing photo shoots in studio and on location, directing CGI, brochure design, and creating thousands of client Assets. Also directing video content for the Ford Accessories E-commerce website and assisting the Discover Your Ford program.
Art Director, Road & Track Magazine, 2017 - 2019
Worked directly with the Editor-in-Chief and editorial staff to create new and exciting content for Road & Track magazine. Responsible for magazine concept and design, hiring illustrators and photographers, directing photoshoots, retouching, and planning all editorial contentand art direction. We tested, reviewed and photographed every type of vehicle from Acura to Volkswagen.
Graphic Designer, Road & Track Magazine, 2014 - 2017
Worked alongside the Design Director to develop and refresh Road & Track magazine, while collaborating with editorial staff to plan future content. Responsible for creating editorial layouts, hiring photographers and illustrators, directing photo shoots, photo editing, and adapting the magazine to multiple interactive digital platforms.
Freelance Designer, Road & Track Magazine, 2013 - 2014
Assisted the Creative Director and Art Director on the redesign of Road & Track magazine. Responsible for photo editing, hiring illustrators, layout design, and adapting the magazine to multiple interactive digital platforms.
Design Intern, Pryor Design Co., 2012 - 2012
Worked with a design team on a variety of brand identities, print, packaging, and multi-media platforms. Responsible for designing and illustrating marketing collateral such as company logos, annual reports, web banners, brochures, signage, and infographics.
capabilities
Art Direction
Brand Identity
Logo Design
Package Design
Editorial Design
Typography
Photography
Illustration
Retouching
Asset Creation
Squarespace
Microsoft 365
InDesign
Illustrator
Photoshop
Bridge
Lightroom
After Effects
Keynote
Figma
+1 810 923 4816 addemup@gmail.com LinkedIn Instagram