Adults love using trading cards because of their nostalgic appeal. It can bring them back to their childhood, and serve as the perfect canvas to effectively market a company’s products and services. To help promote Bell’s Brewery’s seasonal craft beverages and drive sales, this magazine insert was created with four perforated trading cards that each display a specific blend of beer. Each card gives a brief description of the beer displayed, alcohol percentage, and seasonal availability. The front side of each card creates a puzzle that when placed together showcases one specific brew. These cards are fun for all ages… over 21, of course.